Who writes this, and the rules it follows

RIVYL builds competitor ad intelligence for ecommerce teams. The product indexes advertising creative across Meta, TikTok and TikTok Shop, so an operator can see what a competitor is running and how long each ad has been live. This blog is written by the same people who build it.

Why the byline is a company and not a person

Articles here are published under the RIVYL name rather than an individual's. That is a deliberate choice and worth explaining, because a named author is normally the stronger signal.

The alternative was to invent one. A plausible name with a plausible biography is easy to write and impossible to verify, and it is the kind of thing that reads as authority while asserting something untrue about who did the work. We would rather publish under the company that stands behind the research. When a named operator wants their name on a piece, it will carry their byline and a real profile to check it against.

The editorial rules

These are enforced in the codebase, not just intended. Article prose is checked against them automatically before it can ship.

• Every statistic carries its source and the date it was checked. Figures move. A number without a date is a number you cannot audit, and a lot of widely repeated ecommerce statistics turn out to trace back to a study from a decade ago.
• Primary sources over summaries. Where a figure originates with Meta, Google, Adobe, Baymard or the NRF, we cite them rather than the blog post that repeated it.
• We say so when the honest answer is that nobody knows. Some of the most-asked questions in advertising do not have a published answer. Writing a confident one anyway is the most common way this genre goes wrong.
• No invented customer outcomes. No case studies we did not run, no revenue figures we cannot show, no testimonials. The same rule governs the pricing page, where the proof section is empty for want of proof.
• Every article has to be useful to someone who never buys anything. Product mentions are capped, and five of the 12 articles published so far mention RIVYL no times at all.

Corrections

If a figure here is wrong, we want to know and we will fix it. Email support@rivyl.xyz with the article and the claim. Substantive corrections change the article's updated date, which is shown on the page, so the change is visible rather than quiet.