RIVYL

Terms of Service

Effective date: 2026-08-02 Last updated: 2026-08-02

1. Acceptance of these terms

These Terms of Service ("Terms") govern your access to and use of the RIVYL website, application, and services (collectively, the "Service") operated by RIVYL Inc. ("RIVYL", "we", "our", "us").

By creating an account or using the Service, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Service.

2. Description of the Service

RIVYL is an AI-powered platform for direct-to-consumer ("DTC") brands. The Service enables you to:

  • Connect advertising accounts on Meta, Google, TikTok, and other platforms
  • Connect commerce platforms such as Shopify
  • Use AI agents to analyze ad performance, research competitors, draft new creative, propose campaigns, and (with your approval) launch campaigns to your connected accounts
  • Access a workspace, dashboards, and research tools

RIVYL is not affiliated with, endorsed by, or sponsored by Meta, Google, TikTok, Shopify, or any other connected platform. RIVYL operates as a third-party tool acting on your authorization.

3. Eligibility

To use the Service you must:

  • Be at least 18 years old
  • Have the legal authority to bind any organization on whose behalf you sign up
  • Have the legal right to connect any ad account, store, or other property you authorize
  • Not be barred from using the Service under applicable laws

4. Your account

4.1 Registration

You must provide accurate and complete information when registering and keep it up to date.

4.2 Security

You are responsible for:

  • Keeping your credentials confidential
  • All activity that occurs under your account
  • Notifying us promptly at security@rivyl.xyz if you suspect unauthorized access

We may suspend or terminate accounts that we reasonably believe are compromised.

4.3 One account per organization

You may not share a single account across multiple organizations or resell access. Team plans are available for multi-user organizations.

5. Acceptable use

You agree not to:

  • Use the Service for any illegal purpose or in violation of any applicable law
  • Run ads that violate Meta, Google, TikTok, or other platform policies
  • Promote products or content prohibited by your connected platforms (regulated drugs, weapons, hate speech, deceptive practices, etc.)
  • Attempt to reverse engineer, decompile, or scrape the Service
  • Resell, sublicense, or white-label the Service without a written agreement
  • Use the Service to send spam or unsolicited communications
  • Interfere with other users or the operation of the Service
  • Use the Service to compete with us by building a competing product

We may suspend or terminate accounts that violate this section.

6. Connected ad accounts and platforms

6.1 Your authorization

When you connect a third-party account via OAuth, you authorize RIVYL to access and act on the data and capabilities permitted by the scopes you granted.

6.2 Scope of automated actions

RIVYL agents may draft campaigns, creative, audiences, budgets, and other changes automatically. RIVYL agents will not publish, modify, or pause anything on your connected accounts without your explicit approval, unless you have separately enabled and acknowledged an automation feature (e.g., scheduled launches you preconfigured).

6.3 Spend authorization

All ad spend is incurred on your connected accounts using your billing relationships with those platforms. RIVYL does not advance, hold, or process your ad spend. You remain solely responsible for all ad costs incurred on your accounts, whether initiated manually or via approved RIVYL automations.

6.4 Compliance with platform policies

You are responsible for ensuring that any campaign published from RIVYL complies with the applicable advertising policies of the destination platform. RIVYL is not liable for platform-level rejections, account suspensions, or restrictions arising from your ads.

6.5 Disconnection

You may disconnect any third-party platform at any time from your RIVYL settings or from the platform itself. Disconnection revokes RIVYL's tokens and stops further data sync. Existing data may be retained per our Privacy Policy. If you ask us to disassociate from a connected account, we will do so and ensure you regain exclusive control within three business days.

7. AI agents, outputs, and limitations

7.1 AI outputs are suggestions

The Service generates ad copy, headlines, creative briefs, audience suggestions, campaign drafts, analytical insights, and similar outputs using AI models. These outputs are suggestions intended to assist your decision-making, not definitive recommendations or guarantees.

7.2 No performance guarantees

RIVYL does not guarantee any specific ROAS, click-through rate, conversion rate, sales, revenue, growth, audience size, or other commercial outcome. Past performance of similar campaigns is not indicative of future results.

7.3 User review responsibility

You are responsible for reviewing, fact-checking, and approving any AI-generated content before it is published, sent to a connected platform, or used in customer-facing contexts. RIVYL is not liable for inaccuracies, errors, or policy violations in AI-generated content that you approve and publish.

7.4 Ownership of generated content

You retain ownership of:

  • Your input data (brand profile, ad data, products, prompts)
  • The specific AI outputs generated for you (creative drafts, copy, campaign plans)

RIVYL retains ownership of:

  • The platform, code, models, and infrastructure
  • Insights and benchmarks derived solely from publicly available advertising data
  • Improvements to its agents derived from product-usage analytics and publicly available data, and not from data obtained through your connected Meta or Google accounts

7.5 No professional advice

The Service is not a substitute for legal, financial, accounting, medical, or other professional advice. AI outputs may contain inaccuracies or hallucinations. Always verify important information independently.

8. Subscriptions and billing

8.1 Plans

The Service is offered on subscription plans (Starter, Pro, Max, or such other plans as RIVYL may offer from time to time). Current pricing is at rivyl.xyz/pricing.

8.2 Free trial

New accounts may be eligible for a 3-day free trial. A valid payment method is required to start a trial. At the end of the trial period, your subscription will automatically convert to a paid plan at the rate you selected, unless you cancel before the trial ends.

8.3 Billing cycle

Subscriptions are billed in advance on a recurring monthly or annual basis. You authorize us (and our payment processor, Stripe) to charge your payment method automatically.

8.4 Cancellation

You may cancel at any time from your RIVYL settings. Cancellation takes effect at the end of the current billing cycle. We do not provide pro-rated refunds for partial cycles, except where required by law.

8.5 Refunds

All charges are non-refundable except where required by law or expressly stated. Annual subscriptions may be refunded on a pro-rated basis at our discretion within the first 30 days of an annual term.

8.6 Price changes

We may change prices with at least 30 days' notice. Changes take effect at the start of your next billing cycle.

8.7 Failed payments

If a charge fails, we will retry and notify you. If payment is not received within 14 days, we may suspend or terminate access. You remain responsible for any outstanding amounts.

8.8 Taxes

Prices are exclusive of taxes. You are responsible for any applicable sales tax, VAT, or similar charges, except where we are legally required to collect them.

9. Termination

9.1 Termination by you

You may terminate your account at any time by canceling from settings or contacting support. Termination follows the rules in Section 8.4.

9.2 Termination by us

We may suspend or terminate your account immediately if:

  • You materially breach these Terms
  • You fail to pay for the Service
  • We are required to do so by law
  • Your use creates risk for RIVYL or other users (security, abuse, fraud)

Where reasonable, we will give you notice and an opportunity to cure.

9.3 Effect of termination

On termination:

  • Your access ends at the end of the current billing cycle (or immediately, in the case of a breach)
  • You have 30 days to export your data via the in-app export tool
  • After 30 days, your data is deleted in accordance with the Privacy Policy
  • All OAuth tokens are revoked and connections severed
  • Sections of these Terms that are intended to survive termination (IP, liability, indemnification, governing law) will continue to apply

10. Intellectual property

10.1 RIVYL's IP

RIVYL, the rivyl.xyz domain, the application, the agents, the prompts that power them, the user interface, all software, the brand and the trademarks are owned by RIVYL or its licensors. No license is granted except as expressly set out in these Terms.

10.2 Your IP

You retain all rights in your data, creative assets, products, and any content you submit or generate via the Service for your own use.

10.3 License you grant to us

You grant RIVYL a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and otherwise use your data solely as needed to provide the Service and as described in the Privacy Policy. Data obtained from your connected advertising accounts (via Meta or Google APIs) is used solely to provide the Service to you, and not to train our models or to build cross-customer benchmarks. This license terminates when the relevant data is deleted in accordance with the Privacy Policy.

10.4 Feedback

If you submit feedback or suggestions, you grant RIVYL the right to use them without restriction or compensation.

11. Confidentiality

Each party may have access to information of the other that is non-public. Each party agrees to:

  • Use such information only as necessary to perform under these Terms
  • Protect it with at least the same care it uses for its own confidential information
  • Not disclose it to third parties except subprocessors bound by similar obligations

This does not apply to information that is publicly available or independently developed.

12. Warranties and disclaimers

12.1 As-is

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED.

12.2 Disclaimers

To the maximum extent permitted by law, RIVYL disclaims:

  • Warranties of merchantability, fitness for a particular purpose, and non-infringement
  • Warranties that the Service will be uninterrupted, error-free, or completely secure
  • Warranties regarding the accuracy or reliability of AI-generated outputs
  • Warranties regarding the performance of any campaign, ad, or business outcome

You use the Service at your own risk.

13. Limitation of liability

To the maximum extent permitted by law:

  • IN NO EVENT WILL RIVYL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
  • RIVYL WILL NOT BE LIABLE FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST AD SPEND, OR LOSS OF GOODWILL
  • RIVYL'S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS PAID BY YOU TO RIVYL IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR (B) ONE HUNDRED DOLLARS (USD 100)

These limits apply even if a remedy fails its essential purpose.

14. Indemnification

You agree to defend, indemnify, and hold harmless RIVYL, its officers, employees, and agents from any claims, damages, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of the Service
  • Your violation of these Terms or any applicable law
  • Your violation of Meta, Google, TikTok, or other platform policies
  • Any content you submit, publish, or approve through the Service
  • Your infringement of any third party's intellectual property or other rights

15. Third-party services

The Service depends on or interoperates with services provided by third parties (Meta, Google, TikTok, Shopify, Stripe, etc.). RIVYL does not control these services and is not responsible for:

  • Their availability, performance, or policies
  • Changes they make to their APIs or terms
  • Suspension or termination of your accounts with them
  • Their fees or charges

Your use of those services is governed by their own terms.

16. Modifications to the Service and these Terms

16.1 Service changes

We may add, remove, or modify features at any time. We will provide reasonable notice of material changes that adversely affect you.

16.2 Terms changes

We may update these Terms from time to time. Material changes will be notified by email to active accounts at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.

17. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware without regard to its conflict of laws principles.

Any dispute arising out of or relating to these Terms or the Service will be resolved as follows:

  1. Informal resolution first. You agree to contact RIVYL at legal@rivyl.xyz to attempt good-faith resolution before initiating formal proceedings.
  2. Binding arbitration. If informal resolution fails, disputes will be resolved by binding arbitration in Los Angeles, California, administered by JAMS under its applicable rules. Each party will bear its own costs.
  3. Class action waiver. You agree to bring claims only in your individual capacity and not as a class representative or class member.
  4. Equitable relief. Either party may seek injunctive relief in court for unauthorized use or infringement.

18. Miscellaneous

18.1 Entire agreement

These Terms, the Privacy Policy, and any plan-specific order forms constitute the entire agreement between you and RIVYL regarding the Service.

18.2 No waiver

A failure to enforce any provision does not waive that provision or any other.

18.3 Severability

If any provision is found unenforceable, the remaining provisions will continue in full effect.

18.4 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, or sale of assets.

18.5 Force majeure

Neither party is liable for failure to perform due to events beyond reasonable control (natural disasters, war, pandemic, internet or platform outages).

18.6 Notices

We may send notices to you by email or in-app. You may send notices to us at legal@rivyl.xyz.

19. Contact

Questions about these Terms: